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Of course Steve Jobs would have released Apple Maps: The genius who knew what customers wanted



The answer, of course, is yes. And the reason they each struggle has nothing to do with their persona characteristics. It has to do with the nature of how they execute the job. In this case, they both struggle to get to destinations on time because they both make frequent and unfamiliar stops. In other words, these two very different customer personas actually have the same unmet customer needs in this market. If you defined your customers in this example using personas, you would miss a large segment of customers who are underserved and likely looking for a new solution.


Following high school graduation in 1972, Jobs enrolled at Reed College in Portland, Oregon. Reed was an expensive college which Paul and Clara could ill afford. They were spending much of their life savings on their son's higher education.[40] Jobs dropped out of college after six months and spent the next 18 months dropping in on creative classes, including a course on calligraphy.[41] He continued auditing classes at Reed while sleeping on the floor in friends' dorm rooms, returning Coke bottles for food money, and getting weekly free meals at the local Hare Krishna temple.[42] Jobs later said, "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts."[42]




Of course Steve Jobs would have released Apple Maps


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